by William Bronchick, JD

The market is slowing and investors are drowning in house payments. Is there an end in sight? Probably not. But, there is something you can do about it. Dropping the price until you get it sold is one way to do it. But, I’ve got a better solution–sell the house.

What amazes me is that most sellers don’t “sell” their houses. They advertise houses, they list houses, but they don’t SELL houses. In a good market, you can rest on your laurels, but in a soft market you have to be willing to do something different. Stop whining about the slow market and start SELLING your houses!

1. Make Your Listing Look Great!

Most MLS listings are boring, informative, and don’t sell the house. That’s because most people leave it up to the real estate broker to create the listing, which is communicating with other brokers. Instead, take charge of your listing. Make sure the pictures are great, not average.

Photoshop the pictures, so there are excellent photos of the front, the kitchen and the most appealing features of the house. If there’s a grey sky, wait until there’s a blue sky. If there’s a dead lawn in the photo, pick up that Photoshop paint brush and make it GREEN.

When a buyer’s agent is scanning the MLS with their clients, you’ve got two seconds to catch their attention and initiate a showing–make a good first impression!

2. Use Lots of Directional Signs

A sign in front of your house is good if you are on a main street, otherwise you have to get traffic by your house. Use dozens of directional signs from the nearest main road to your property. On weekends, tie bunches of balloons to the main sign on the road.

3. Use a Professional Sign in Front

Do not, I repeat DO NOT use the cheap sign from Home Depot, particularly the info tube that requires you to roll up your flyer. Invest in a solid metal-framed sign that has an attached flyer holder that makes it easy for people to pull out your flyer.

If the house is vacant, have an arrow with the words “More info” pointing to the house, and put your flyer box on the stoop of the home. This will get people peeking into the home, which is what you want.

4. Get a GREAT Flyer

It amazes me how boring and technical most home information flyers are prepared. The lazy real estate broker usually prints the flyer in black and white off the MLS listing computer. Instead, use a full-color flyer with excellent high-resolution photos of the inside.

If you are not a digital camera buff, go on craigslist.org and hire a high school kid to shoot and edit some photos. Sell the features of the house, not the facts.

5. Sell People on the House

Most sellers show houses, and say, in effect, “Ya’ll come back now.” Let me ask you a question: Is this what car dealers do? Of course not! The cardinal rule of a car salesman is to NEVER let a customer off the lot. Why should selling houses be any different? If you elicit the right information out of the buyer to understand that he is in the decision making mode, push him to make a decision.

Can you remember walking into a car dealer thinking to yourself, “I’m just looking, I have not made up my mind yet”? And then, for some inexplicable reason, you left with a new car! Why? Because that salesman SOLD it to you, he didn’t just let you test drive.

Not all buyers are ready to make a decision, but if he’s been looking at a few houses for a few weeks, he may be ready, even if he says otherwise. Be ready with a contract and try to get the buyer to leave you a deposit check, even if it is refundable. Get as much commitment as you can. Instead of showing the property, SELL it!

by Vena Jones-Cox

Q: We’ve come across some problems we thought your readers might also be encountering, hence this note to you for your consideration in possibly addressing the below subjects in your newsletter. The past 2 weeks have been really frustrating as I have been stood up by prospects at scheduled showings 8 times. We try to prequalify interested prospects over the phone, explaining our screening process, up front money needed, the lease/option as a way to become a homeowner, etc. We always ask if they have driven by the property and also tell all prospects when scheduling a showing to please call if they need to cancel. Of 11 scheduled showings, I actually had one show up, two had the decency to call me and cancel, and 8 just failed to show.
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Have you ever had a tenant leave in the middle of the night or the middle of an eviction? Did you ever wonder what to do? Basically when a tenant abandons the property, you do not need to file an eviction or wait for the sheriff. You can change the locks. As for the tenant’s stuff, in most states you can simply toss it. You should check your state or local law to see what your legal obligation is to store the items for the tenant.

However…

If you are not certain whether the tenant has abandoned the property, you should not change the locks. If you have the keys, you could enter the premises, but knock first. Whether or not the tenant has abandoned is often a judgment call, looking at a combination of factors, such as:
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